# Glossary Definitions of the terms used in Pristo CX and in this help center, from program and questionnaire to population, distribution and exit point. This glossary defines the terms that Pristo CX and this help center use, in alphabetical order, with a link to the page that covers each one. ## Account Your organization's subscription to Pristo CX, which holds its users, its billing and one or more programs. See [What is Pristo CX?](https://docs.pristo.io/cx/get-started/overview) ## Account admin A user who manages users, billing and every program in the account. See [roles and permissions](https://docs.pristo.io/cx/users/roles-and-permissions). ## Activity An event recorded for a contact, such as a purchase or a service visit, that event-based distributions react to. See [Import activities](https://docs.pristo.io/cx/populations/import-activities). ## Alert A notification raised when a response matches an alert rule, for example a low score, so that someone can follow up. See [Handle alerts](https://docs.pristo.io/cx/alerts/handle-alerts). ## Alert rule A rule that watches one questionnaire and raises an alert when a completed response meets its conditions. See [Set up alerts](https://docs.pristo.io/cx/alerts/configure-alerts). ## API key A secret that identifies one program when your systems call the Pristo API. See [authenticate with an API key](https://docs.pristo.io/cx/api/authentication). ## Breakdown The split of a dashboard widget's data by up to 3 contact or event attributes, each level inside the one above. See [Filter and segment dashboard data](https://docs.pristo.io/cx/dashboards/segmentation-and-filters). ## Built-in report A ready-made, read-only dashboard that every program has, such as the **Distributions Report**, marked **Built-in** in the dashboards list. See [Built-in reports](https://docs.pristo.io/cx/dashboards/built-in-reports). ## Chapter A group of pages in a questionnaire. See [chapters and pages](https://docs.pristo.io/cx/form-builder/chapters-and-pages). ## Condition A rule in a questionnaire that shows a question, section or choice only when earlier answers match it. Exit points use conditions too. See [Show or hide questions with conditions](https://docs.pristo.io/cx/form-builder/conditions). ## Contact A person in a population who can receive surveys by SMS or email. See the [populations overview](https://docs.pristo.io/cx/populations/overview). ## Contact attribute A field stored on a contact, such as city or customer tier, that distributions can use to choose who gets a survey. See [Contact attributes](https://docs.pristo.io/cx/populations/contact-attributes). ## Continuous questionnaire A questionnaire that keeps collecting responses over time, through its public link, QR code or embed code. The term describes how you send it, not a questionnaire setting. See [share a questionnaire](https://docs.pristo.io/cx/questionnaires/share-a-questionnaire). ## CSAT Customer satisfaction score, usually the share of satisfied answers on a satisfaction question. See the [dashboards overview](https://docs.pristo.io/cx/dashboards/overview). ## Dashboard A page of widgets that shows scores, trends and breakdowns of your responses. See the [dashboards overview](https://docs.pristo.io/cx/dashboards/overview). ## Dashboard viewer A program user whom a program admin or account admin chooses to open a published dashboard, while admins can always open every dashboard. See [Share a dashboard](https://docs.pristo.io/cx/dashboards/share-a-dashboard). ## Distribution A rule that sends a questionnaire to contacts by SMS or email, once, on a schedule or after an event. See the [distributions overview](https://docs.pristo.io/cx/distributions/overview). ## Distribution rule A setting of a distribution that limits how often the same contact receives questionnaires and how long its link works. See [Choose who receives a distribution](https://docs.pristo.io/cx/distributions/sampling-and-rules). ## End page The page respondents see when they reach an exit point. See [exit points](https://docs.pristo.io/cx/form-builder/exit-points). ## Event attribute A detail that comes with an activity, such as a branch or an amount, that event-based distributions can filter on. See [Contact attributes](https://docs.pristo.io/cx/populations/contact-attributes). ## Event-based questionnaire A questionnaire that an event-based distribution sends after an activity, such as a purchase, is recorded for a contact. The term describes how you send it, not a questionnaire setting. See [event-based distributions](https://docs.pristo.io/cx/distributions/event-based). ## Event type The name that groups activities, such as purchase, and that event-based distributions select on. See the [populations overview](https://docs.pristo.io/cx/populations/overview). ## Exit point An end of a questionnaire that records its name as the response's status. Every exit point shows the questionnaire's end page. See [exit points](https://docs.pristo.io/cx/form-builder/exit-points). ## Insights AI analysis of open-text answers that adds sentiment, categories and intent to responses, available on the Pro plan. See the [Insights overview](https://docs.pristo.io/cx/insights/overview). ## Loop section A section whose questions respondents answer once for each item they add, such as each child or each product. See [Repeat questions with loop sections](https://docs.pristo.io/cx/form-builder/loop-sections). ## NPS Net Promoter Score, the share of promoters minus the share of detractors, usually on a 0–10 likelihood-to-recommend question. In a Pristo CX dashboard you choose which answer values count as promoters and detractors. See the [dashboards overview](https://docs.pristo.io/cx/dashboards/overview). ## Page One screen of questions in a questionnaire. See [chapters and pages](https://docs.pristo.io/cx/form-builder/chapters-and-pages). ## Population The contacts of a program, with their attributes and activities, that distributions send surveys to. See the [populations overview](https://docs.pristo.io/cx/populations/overview). ## Pristo The company and the platform family that Pristo CX belongs to. See [What is Pristo CX?](https://docs.pristo.io/cx/get-started/overview) ## Pristo CX Pristo's customer-experience survey platform for building questionnaires, distributing surveys and analyzing feedback. See [What is Pristo CX?](https://docs.pristo.io/cx/get-started/overview) ## Program A workspace inside an account with its own questionnaires, population, distributions, dashboards and alerts. See [What is Pristo CX?](https://docs.pristo.io/cx/get-started/overview) ## Program admin A user who manages the programs an account admin gives them, including their questionnaires, population, distributions and dashboards. See [roles and permissions](https://docs.pristo.io/cx/users/roles-and-permissions). ## Program user A user who views responses, the population and shared dashboards, and handles alerts, in the programs an account admin gives them. See [roles and permissions](https://docs.pristo.io/cx/users/roles-and-permissions). ## Questionnaire The survey you build in the form builder and send to respondents. See [create a questionnaire](https://docs.pristo.io/cx/questionnaires/create-a-questionnaire). ## Reminder A follow-up message that a distribution sends to contacts who have not answered, a set number of hours after the previous message. See [Send survey reminders](https://docs.pristo.io/cx/distributions/reminders). ## Response One respondent's set of answers to a questionnaire. See [view responses](https://docs.pristo.io/cx/responses/view-responses). ## Seat One active user or pending invitation that the account's plan allows. See [Plans and limits](https://docs.pristo.io/cx/get-started/plans-and-limits). ## SMS Text message, one of the channels a distribution can send through. See the [distributions overview](https://docs.pristo.io/cx/distributions/overview). ## Template A ready-made questionnaire you can start from. See [create a questionnaire](https://docs.pristo.io/cx/questionnaires/create-a-questionnaire). ## Widget One block on a dashboard, such as an NPS score, a response count or a chart of answers. See [Dashboard widgets](https://docs.pristo.io/cx/dashboards/widgets).